Introduction
X Statistics: X (previously known as Twitter) boasts a substantial global user base, with millions of active users engaging daily and monthly. This results in the generation of hundreds of millions of posts each day. The United States continues to be the largest individual market; however, regions such as Asia and South America are witnessing significant growth in their user populations. The platform serves as a primary source for real-time news and information. With a considerable portion of users utilising it for discovery purposes, it is extensively leveraged by B2B marketers for brand engagement and content marketing.
Since the complete transition from Twitter to X, users have been slow to embrace the platform’s new identity, and posts are still commonly referred to as Tweets, as the iconic bluebird logo remains entrenched in popular culture. Nevertheless, the microblogging platform continues to thrive as a news source, and audiences worldwide remain devoted to the platform that was once known as Twitter.
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- In 2024, X reported a revenue of $2.5 billion.
- X ranks as the 12th most popular social media platform, boasting 611 million active users each month.
- The United States boasts the largest number of X users, totalling an impressive 106.6 million.
- Elon Musk, the co-founder of Tesla, SpaceX, and six other well-known companies, holds the title of the most followed person on X, boasting 195 million followers.
- In February 2025, 48% of global X users obtain news from traditional journalists, while an equal 48% depend on online personalities and creators.
- Approximately 500 million people utilise X each month without logging in.
- In the second quarter of 2025, X reported $707 million in revenue, a 2.2% drop from the previous quarter, but more than 20% higher than the same period in 2024.
Historical Facts
- Jack Dorsey claims that he first envisioned the idea of an individual using an SMS service to communicate with a particular group in 2006.
- The original project code name for this service was twttr, a concept that Williams later attributed to Noah Glass. Who was inspired by Flickr and the five-character restriction of American SMS short codes.
- The initial prototype of Twitter, developed by contractor Florian Weber and Dorsey, functioned as an internal tool for Odeo personnel. The full version was publicly launched on July 15, 2006.
- Twitter became an independent company in April 2007.
- A significant moment for Twitter’s growth in popularity took place during the 2007 South by Southwest Interactive (SXSWi) conference. At this event, Twitter’s usage increased from 20,000 tweets per day to 60,000.
- By February 2010, users of Twitter were producing 50 million tweets each day.
- As of March 2010, the organisation reported having over 70,000 registered applications.
- In June 2010, around 65 million tweets were shared daily, which equates to approximately 750 tweets sent every second, as per Twitter’s data.
- In September 2013, the company’s statistics revealed that 200 million users were posting more than 400 million tweets each day, with nearly 60% of these tweets coming from mobile devices.
- In 2019, Twitter was acknowledged as the 10th most downloaded mobile application of the decade, covering the years from 2010 to 2019.
- Elon Musk completed his acquisition of Twitter in October 2022; he held the position of CEO until June 2023, when Linda Yaccarino assumed the role.
